VIBE Celebrates Continued Partnership with First Bus London

Supporting Their Senior Leadership Team with 360° Insight

We at VIBE are delighted to reaffirm and celebrate our ongoing collaboration with First Bus London, following their recent successful transition from RATP Dev Transit London to their new identity under First Bus. (First Bus UK News)

As part of this renewed partnership, we’ve been privileged to support their top 29 senior leaders through a robust 360° assessment process, gathering feedback from multiple stakeholder groups, including line managers, peers, direct reports, and external stakeholders. What’s more, we’ve equipped that feedback with coaching insights designed to help each leader understand and build on their strengths, as well as a development plan.

Why This Matters

• Comprehensive stakeholder feedback — The multi-rater 360° approach provides each leader with a rounded, nuanced view of how they are perceived across different levels and functions, not just by immediate colleagues but by a wide network, helping them understand their impact more fully.

• Tailored coaching and development — By combining feedback data with expert coaching, we’re helping senior leaders translate insight into actionable development plans, promoting personal growth and leadership effectiveness.

• Strategic value for a large-scale operation — First Bus London now operates a large, complex bus network across central and west London — running hundreds of vehicles and serving hundreds of thousands of passengers daily. With strong leadership aligned, well-supported, and self-aware, the quality of decision-making, team cohesion, operational effectiveness and employee engagement are all likely to benefit.

What We’ve Delivered

• A full 360° feedback cycle for 29 senior leaders, capturing input from line managers, peers at different levels, direct reports, and external stakeholders — offering a rich and balanced view of leadership performance.

• Bespoke coaching support and insight for each leader, aligned to their feedback — helping them plan personal development strategies, amplify strengths, and address any leadership gaps.

• An aggregated, rolled-up 360° executive report summarising trends, strengths and development needs across the leadership cohort — informing a bespoke learning and development strategy tailored to this unique group.

• A bridge between feedback and action — ensuring that insight translates into growth, alignment and long-term leadership uplift.

Why We’re Proud

Working with First Bus London has been a genuine pleasure for our team. Supporting highly skilled, passionate, and responsible senior leaders at First Bus London who are entrusted with hundreds of buses, thousands of staff, and the mobility of Londoners every day is a meaningful responsibility. We believe that by equipping this senior leadership with evidence-based feedback and development tools, we’re making a positive contribution not just to their performance, but to the quality, safety, and reliability of transport services for the public.

We congratulate First Bus London on its successful transition and look forward to continuing to support its leadership journey. As the company grows and evolves under its new identity, we remain committed to providing data-driven, human-centred leadership development that empowers individuals and strengthens organisations.

To find out more about our Vibe 360 surveys and leadership development services, make an enquiry to one of our team members. We would be delighted to support your organisation on its leadership development journey. > Contact Us