Vibe AI's commitment to personal privacy

Who are Vibe AI Ltd?

Vibe AI Ltd is a company limited by shares registered in England under company number 13698379, whose registered office is at 1 Parkview Court, St. Pauls Road, Shipley, West Yorkshire, BD18 3DZ

Vibe AI Ltd currently operates under the Data Protection Act 1998 and the eminent General Data Protection Regulations which took effect in law on 25th May 2018 along with a new Data Protection Act.

What do Vibe AI Ltd do?

Vibe AI Ltd are developers of Vibe®; a powerful engagement and analytics platform that increases engagement and improves business performance by delivering deep emotional and financial insights into all business. 

Legal Information

This privacy policy helps you understand how data within the Vibe AI Ltd software is being used and what for:

1. The lawful basis for processing your data
2. Categories of data processed
3. What Vibe AI Ltd does with your personal data

Your rights under the Data Protection Act are as follows:

1. The right to be informed about the data Vibe AI Ltd might hold on you
2. The right to access the data Vibe AI Ltd might hold on you
3. The right to rectify any data Vibe AI Ltd might hold on you
4. The right to erase any data Vibe AI Ltd might hold on you
5. The right to restrict the processing of any data Vibe AI Ltd might hold on you
6. The right to data portability
7. The right to object any data Vibe AI Ltd might hold on you
8. Rights in relation to automated decision making and profiling.

Your Rights to access the data Vibe AI Ltd might hold on you

You have the right to submit a Subject Access Request and this can be done by clicking here. In order for Vibe AI Ltd to provide you with any data Vibe AI Ltd might hold about you within the Vibe AI Ltd software, Vibe AI Ltd will need to obtain proof of your identity first.

You can seek more information about all the information highlighted within this privacy policy by contacting the information commissioner’s office at this website:

Who Vibe AI Ltd collects data on:

Vibe AI Ltd processes different types of personal data. Depending on who you are and what relationship you have with Vibe AI Ltd has bearing in the types of data Vibe AI Ltd holds.

These groups are as follows and are all held within the business environment.

Clients employees

Clients customers

Clients suppliers 

Vibe AI Ltd Users:

These are individuals who are authorised to access the Vibe AI Ltd software from the following groups within the business environment: a) client employees, b) client customers, c) client suppliers, d) Vibe AI employees.

General Enquiries:

These are individuals who contact Vibe AI Ltd through the Vibe AI Ltd website, company email or by phone for general information. This also includes users who subscribe to the Vibe AI Ltd newsletter.

Website Cookies:

Vibe AI Ltd may use cookies from time to time to improve the user experience of the Vibe AI Ltd website. An explanation of how Vibe AI Ltd use your data through cookies can be found below.

Vibe AI Ltd Users:

When individuals are added to the Vibe AI Ltd software or other services Vibe AI Ltd provide, Vibe AI Ltd request basic information 

The information Vibe AI Ltd holds on its users are as follows:

1. Their name
2. Their position at the place of their employment
3. Their department at their place of employment
4. Their staff number
5. Their business email address
6. Their age
7. Their date of birth
8. Their gender
9. Their location of employment

This information is needed to enable Vibe AI Ltd technical staff to trace activity and usage within the Vibe AI Ltd platform for data analysis and reporting purposes. The lawful basis for processing your data is that your organisation has provided consent to Vibe AI Ltd to do so.

Vibe AI Ltd will not share your personal data with any third-parties over and above the business subscriber within Vibe AI Ltd.

Your personal data will not be transferred outside of the UK.

Vibe AI Ltd will use your name and email address to notify you of important system notifications, alerts or other systems critical communication.

Vibe AI Ltd may also keep you informed of important information that you might be interested in with regard to the Vibe AI Ltd system and the services Vibe AI Ltd provide in the form of an email newsletter, which you have the right to opt out of if you wish.

If you wish for all your personal data to be removed from the Vibe AI Ltd software, Vibe AI Ltd can close your account and/or amend your data. Vibe AI Ltd will, however, require to retain your details for a period of time for audit purposes and possible legal retention purposes relating to incidents submitted to the police, a crime partnership, local authority or business improvement district you are either a member of or are employed by.

Your Rights under the Data Protection Act can be found above.


It is the policy of Vibe Ai to maintain an information management system designed to meet the requirements of ISO 27001:2017 in pursuit of its primary objectives, the purpose and the context of the organisation. 


It is the policy of Vibe Ai to: 

  • Make the details of our policy known to all other interested parties including external where appropriate and determine the need for communication and by what methods relevant to the business management system.  
  • Comply with all legal requirements, codes of practice and all other requirements applicable to our activities; therefore, as a company, we are committed to satisfy applicable requirements related to information security and the continual improvement of the ISMS.
  • Provide all the resources of equipment, trained and competent staff and any other requirements to enable these objectives to be met;
  • Ensure that all employees are made aware of their individual obligations in respect of this information security policy;
  • Maintain a management system that will achieve these objectives and seek continual improvement in the effectiveness and performance of our management system based on “risk”.

This information security policy provides a framework for setting, monitoring, reviewing and achieving our objectives, programmes and targets. 

To ensure the company maintains its awareness for continuous improvement, the business management system is regularly reviewed by “Top Management” to ensure it remains appropriate and suitable to our business. The Business Management System is subject to both internal and external annual audits. 

General Enquiries

Vibe AI Ltd will retain your personal data if you complete any forms on the Vibe AI Ltd website requesting information or contact Vibe AI Ltd via telephone. Vibe AI Ltd do this so that Vibe AI Ltd can contact you to follow up any information that you have requested.

If you have opted into the Vibe AI Ltd services by subscribing to the Vibe AI Ltd newsletter or similar marketing communication, Vibe AI Ltd will retain your email address, name and other basic information for marketing purposes. This information is not shared with any third party over and above MailChimp, who we use for email marketing.

You can opt-out of marketing emails and request that your personal data is deleted. To do this, please email [email protected] Alternatively, you can click the unsubscribe link that can be found in the foot of all Vibe AI Ltd marketing emails.


In order to give you enhanced user experience, Vibe AI Ltd use ‘cookies’ on its website. These cookies recognise your computer and its previous visits to the Vibe AI Ltd website which can speed up the service Vibe AI Ltd offer. This, therefore, allows Vibe AI Ltd to achieve the above.

In your internet browser, you can prevent cookies from being used which may result in reduced service and user experience on the Vibe AI Ltd website.

Unless you modify your website browser, this information that is collected can be used to identify your computer. Visit the sections within your website browser help guides for instructions on how to change these settings.

Changes to the Privacy Notice

From time to time Vibe AI Ltd may amend the way in which it processes personal data that is collected on its website or through its software. This could result in changes in how personal information is collected or used.

Periodically, Vibe AI Ltd may make changes to the terms of this Privacy Policy and will endeavour to notify you if and when this happens. Vibe AI Ltd would like you to check this page frequently for changes to the terms of this policy, as your subsequent use of this website or submission of personal information to Vibe AI Ltd following any changes will be deemed to signify your acceptance to the changes made.

Other Websites

The Vibe AI Ltd website contains links to other websites where Vibe AI Ltd are not in control or responsible for the privacy policies, practices and/or the content of these websites which are linked to the Vibe AI Ltd website.

How to contact us

If you have any questions about our Policy, data we hold about you, or you would like to exercise any of your data protection rights, please do not hesitate to contact us.

Email: [email protected]

Call us on: +44 (0) 845 619 3336

Or write to us at: Data Protection Request, Vibe AI Ltd, Exchange at Somerset House, West Water Gate, Victoria Embankment, London, WC2R 1LA

How to contact the appropriate authority

Should you wish to report a complaint or if you feel that we have not addressed your concern in a satisfactory manner, you may contact the respective data protection authority. We would, however, appreciate the chance to deal with your concerns before you approach any such authority and would ask you to contact us in the first instance by using the contact information above.

If you are located in the UK, you may contact the UK’s Data Protection Authority

Our ICO number is ZB62559

Information Commissioner's Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF

Telephone: 0303 123 1113 Fax: 01625 524510

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