Published on September 16, 2021
By James Brook & Graham Forbes
We're delighted to share one of our latest brand communication projects, a new brand video for leading food and beverage flask and accessory brand, Thermos.
The video, called ‘Lost in the Lakes’ shares its name with a poem written by Steven Corbett, which was recorded as a voiceover to tell the story of four friends, reunited after lockdown.
Production took place on location, over two days, around Derwentwater in England’s Lake District National Park.
Laws of Attraction’s Creative Director, Graham Forbes said of the project...
The film is about enduring relationships; of best friends getting together again after months apart to rediscover their sense of adventure in some of the most breath-taking scenery in the whole of the UK. Steven’s poem adds a real depth of emotion that blends beautifully with the soundtrack and the epic cinematography, taking the audience on a journey with our protagonists as they set out to once again find freedom and friendship but end up losing themselves to the landscape.
The video showcased some of Thermos’ bestselling products, such as the Stainless KingTM flask, plus a couple of brand new lines.
The locations included some of the most iconic views in all of Cumbria, including Ashness Bridge and Surprise View. Drone photography was used to give the audience a sense of the scale and drama of the scenery.
The film was written and directed by our own Creative Director, Graham Forbes with long-time collaborator Mark Kendrick once again assuming the role of Director of Photography.
James Brook, Marketing Director at Laws of Attraction said...
Thermos has always been about friends and family getting together in the great outdoors – enjoying each other’s company and the beauty of the natural world, and that’s exactly what I believe we’ve reflected in this video for Thermos.
Check out the video below and be sure to check out the Thermos website and social channels to keep up to date with the latest product launches.
Discover more about Laws of Attraction's Brand Communications services and find out how we use our Relationship Memory Model© to deliver consistent, emotive, creative communications in a number of media across multiple channels.