Published on June 21, 2023
Your audiences — co-workers, prospects, clients — have a shorter attention span than ever. That means, whether you’re running a communications campaign, a training session, a client presentation or a recruitment ad, you need to create a message that people want to remember. Afterall, if they don’t remember it, then what’s the point? So how can you communicate in a way that captures their attention?
We use our Memory-Relationship Methodology to ensure that communications are unforgettable.
FUN: Funny situations a have positive effect on memory acquisition and retrieval. As mentioned previously, emotionally charged situations are easily stored in long-term memory. For example, in a serious communication, humorous examples are remembered better than otherwise serious communication. Furthermore, fun triggers strong bonds between people and arouse their positive mood, which consequently facilitates the integration of information.
VISUALS: Visually we can hold up to an optimal number of 3-4 simple visual items although this can increase depending on the type of item we are trying to remember, how precisely it must be remembered, how it is presented and how familiar we are with it. After all, a picture paints a thousand words.
BITE-SIZED: Reducing information into chunks, such as when we remember phone number in chunks of 3 or 4 units, means we can improve the amount of information we can remember.
SIMPLE: Our memory has limits and for this reason simple information is preferred. Simple information means for our brain an easy way to code it and an easy way to retrieve it.
REPTITION: Information that is constantly repeated in short-term memory will be perceived by our brain as an important information and consequently will be retained in long-term memory. For memories already stored in long-term memory it is important to review them occasionally or with time they will be lost or replaced by new memories. The number of sessions is dependent on the complexity of the information to assimilate.
STORYTELLING: Stories and narratives are part of our ability to communicate and understand the world around us. It is an ancient and natural way of representing information. Secondly, stories fortify the encoding of story-consistent information, making it easier to consolidate into long-term memories. Which why organisations with a strong brand story are more memorable.